Index 0.2.0updated 29 Sep 2026
How we measure
What we measure
The weekly audience of every Netflix film and series, worldwide and in each of the 93 countries where Netflix publishes a Top 10 list, from the week of 28 June 2021. Audiences are in views, Netflix's own unit: hours watched divided by runtime. Weeks run Monday to Sunday; a month, a year or all time adds up its weeks. Other platforms are not estimated.
Sources
| Source | Nature | What it gives |
|---|---|---|
| Netflix Top 10, global lists | Published | Weekly views (from June 2023) and hours of the ten most-watched films and series, in English and in other languages |
| Netflix Top 10, country lists | Estimated | Weekly ranks 1 to 10 in each country, turned into views by the index |
| Netflix engagement reports | Published | Half-year views of the catalogue, shown on title pages and used as a check |
| Netflix letter to shareholders, World Bank | Model input | Paid memberships by region; internet users and income by country, to split a region between its countries |
| Wikipedia pageviews | Attention | Weekly article views in 15 languages: a title's share of attention in each country |
| National audience measurement bodies | Measured | Real audiences in each body's own unit; none shown at present |
Grades
- A, real volume: a figure Netflix published. The Gentlemen, 14–20 Sep 2026: 9.4M views worldwide.
- B, real rank: a volume estimated from a published rank, with a 10th to 90th percentile range. Squid Game in the United States, 30 Jun – 6 Jul 2025: 5.1M views, from the ranks of its seasons in the US Top 10.
- C, inferred: a volume carried by attention, not by a rank. The Gentlemen in the United Kingdom, 6–12 May 2024, the week after it left the UK Top 10: 71k views, extended from its Wikipedia attention in English.
A period takes the grade that carries most of its views.
From a rank to a volume
In the weeks when Netflix publishes views, its global lists show how views fall from rank 1 to rank 10, and fitting every country's list to those published figures gives each country its own scale. A country rank then becomes a number of views, and a title's worldwide figure is the one Netflix published when it is in a global Top 10, otherwise the sum of its country estimates.
Checked against Netflix's figures
For every title and week with published worldwide views, the sum of our country estimates is set against the published figure: the median ratio is the share of the audience that the country lists capture (the rest is in countries without a list or below rank 10), and the Spearman correlation measures how well the titles keep their order.
- Median ratio
- 0.69
- Spearman
- 0.90
Backtest 29 Sep 2026 · 6,682 title-weeks
What we do not estimate
- Other streaming platforms, and broadcasters' streaming services such as TF1+, RaiPlay or RTVE Play: no public audience source, no figure.
- A title in a country where it never reached the Top 10: no views, only its share of Wikipedia attention, which is not an audience.
- Unique viewers, reach, completion and demographics: a view is hours divided by runtime, not a person.
- Weeks before 28 June 2021, when the lists began.